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The BabycareTENS Story
Body Clock Health Care had regularly been asked to supply TENS units for childbirth. In the beginning, this was
mainly by physiotherapists and other medical professionals who were looking forward to having their own babies. Gradually, word spread and we
were receiving more and more requests. As a result, they developed the first TENS machine specially designed for the obstetric use, the 804OB.
Demand grew, mainly due to the best advertising of all word of mouth.
In 1993, a young lady called Karen, the daughter of Body Clock's Managing Director, embarked on a BA Degree with the intention
of becoming a high flying advertising executive.As part of her course she was asked to create the marketing and design strategy
for a viable business.
Karen was familiar with TENS via her mother, so she was confident that she could produce a great strategy for the TENS market.
Her theoretical creation was a TENS company that dealt exclusively
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with ladies in labour. She called it,BabycareTENS - this
was her baby
When sheleft university, rather than chase that advertising career, she decided to put hertheory into practise.
The response wastremendous. BabycareTENS was exactly what countless ladies needed something they could use to relieve the
pain ofchildbirth without the use of drugs.
Since creatingthe labour market, BabycareTENS has remained the leader in its field. The trusty 804OB has now been superseded
bynewer sleeker models such as the Elle TENS and Obi TENS. It is flattering that others have tried to copy us but we believe
that the original is always the best. We have grown from strength to strengththanks to having great products and tremendous customer service.
We are delighted to hear from our customers, many of whom come back to us when they have more children, and nothing pleases
us more than to receive letters and e-mails telling us how our products have helped our mums during childbirth.
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